{"id":957,"date":"2016-06-05T12:20:24","date_gmt":"2016-06-05T11:20:24","guid":{"rendered":"https:\/\/2016.brighton.wordcamp.org\/?post_type=wcb_session&#038;p=957"},"modified":"2016-06-14T17:56:00","modified_gmt":"2016-06-14T16:56:00","slug":"why-and-how-to-put-your-audience-at-the-heart-of-your-wordpress-sites-content","status":"publish","type":"wcb_session","link":"https:\/\/brighton.wordcamp.org\/2016\/session\/why-and-how-to-put-your-audience-at-the-heart-of-your-wordpress-sites-content\/","title":{"rendered":"Why and how to put your audience at the heart of your WordPress site&#8217;s content"},"content":{"rendered":"<ul>\n<li><a href=\"https:\/\/2016.brighton.wordcamp.org\/speaker\/lana-burgess\/\">Lana Burgess<\/a><\/li>\n<li>Saturday 23rd July 2016<\/li>\n<li>3.30 pm<\/li>\n<\/ul>\n<p>Whether you&#8217;re using WordPress as a blogger, a brand or a social enterprise, placing your audience at the heart of the content you publish can make the experience more rewarding.<\/p>\n<p>This talk explores why audience-led content performs better and gives you practical advice on how to create content that builds a relationship with your community of users.<\/p>\n<p>It covers:<\/p>\n<ul>\n<li>The principle of attracting, engaging and converting your audience by meetings needs<\/li>\n<li>Implications of Google&#8217;s Hummingbird and RankBrain updates and Google&#8217;s Search Quality Guidelines<\/li>\n<li>Understanding audience needs: how to mind-map intentions and tools to use to research search trends<\/li>\n<li>Understanding user journeys: analysing trigger events and the decision-cycle<\/li>\n<li>Tailoring content to mind-sets: how to use psychographic framing<\/li>\n<li>Testing and refining: tools and metrics to use to analyse WordPress content performance and make improvements to increase engagement<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Lana Burgess Saturday 23rd July 2016 3.30 pm Whether you&#8217;re using WordPress as a blogger, a brand or a social enterprise, placing your audience at the heart of the content you publish can make the experience more rewarding. This talk explores why audience-led content performs better and gives you practical advice on how to create &hellip; <a href=\"https:\/\/brighton.wordcamp.org\/2016\/session\/why-and-how-to-put-your-audience-at-the-heart-of-your-wordpress-sites-content\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Why and how to put your audience at the heart of your WordPress site&#8217;s content&#8221;<\/span><\/a><\/p>\n","protected":false},"author":14832409,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1469284200,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[],"footnotes":""},"session_track":[],"session_category":[],"class_list":["post-957","wcb_session","type-wcb_session","status-publish","hentry"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"July 23, 2016","time":"3:30 pm"},"session_speakers":[],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/brighton.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/957","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brighton.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/brighton.wordcamp.org\/2016\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/brighton.wordcamp.org\/2016\/wp-json\/wp\/v2\/users\/14832409"}],"version-history":[{"count":3,"href":"https:\/\/brighton.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/957\/revisions"}],"predecessor-version":[{"id":1202,"href":"https:\/\/brighton.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/957\/revisions\/1202"}],"wp:attachment":[{"href":"https:\/\/brighton.wordcamp.org\/2016\/wp-json\/wp\/v2\/media?parent=957"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/brighton.wordcamp.org\/2016\/wp-json\/wp\/v2\/session_track?post=957"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/brighton.wordcamp.org\/2016\/wp-json\/wp\/v2\/session_category?post=957"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}