{"id":1112,"date":"2017-05-22T11:47:26","date_gmt":"2017-05-22T10:47:26","guid":{"rendered":"http:\/\/2017.brighton.wordcamp.org\/?post_type=wcb_session&#038;p=1112"},"modified":"2017-05-22T11:47:26","modified_gmt":"2017-05-22T10:47:26","slug":"how-to-politely-market-your-digital-product","status":"publish","type":"wcb_session","link":"https:\/\/brighton.wordcamp.org\/2017\/session\/how-to-politely-market-your-digital-product\/","title":{"rendered":"How to politely market your digital product"},"content":{"rendered":"<p>This talk is aimed at anyone who is considering developing a digital product or SaaS, but will also be relevant to anyone wanting to learn more about marketing.<\/p>\n<p>There is much information available on the internet about how to market a digital product, but a lot of it is terrifying to the average developer, involving techniques that can make your skin crawl just thinking about them. &#8220;Reaching out&#8221; and &#8220;going viral&#8221; may sound good in theory, but are near impossible to put into practice for anyone other than the most outgoing extroverts.<\/p>\n<p>This talk will give you some &#8220;polite marketing methods&#8221; that are easy to put into practice and achieve results without having to undergo a full personality change.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This talk is aimed at anyone who is considering developing a digital product or SaaS, but will also be relevant to anyone wanting to learn more about marketing. There is much information available on the internet about how to market a digital product, but a lot of it is terrifying to the average developer, involving &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/brighton.wordcamp.org\/2017\/session\/how-to-politely-market-your-digital-product\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;How to politely market your digital product&#8221;<\/span><\/a><\/p>\n","protected":false},"author":14832409,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1503049500,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1083],"footnotes":""},"session_track":[],"session_category":[],"class_list":["post-1112","wcb_session","type-wcb_session","status-publish","hentry"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7ZwKn-hW","jetpack_likes_enabled":false,"session_date_time":{"date":"August 18, 2017","time":"10:45 am"},"session_speakers":[{"id":"1083","slug":"izzy-crouch","name":"Izzy Crouch","link":"https:\/\/brighton.wordcamp.org\/2017\/speaker\/izzy-crouch\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/brighton.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/1112","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brighton.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/brighton.wordcamp.org\/2017\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/brighton.wordcamp.org\/2017\/wp-json\/wp\/v2\/users\/14832409"}],"version-history":[{"count":1,"href":"https:\/\/brighton.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/1112\/revisions"}],"predecessor-version":[{"id":1113,"href":"https:\/\/brighton.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/1112\/revisions\/1113"}],"speakers":[{"embeddable":true,"href":"https:\/\/brighton.wordcamp.org\/2017\/wp-json\/wp\/v2\/speakers\/1083"}],"wp:attachment":[{"href":"https:\/\/brighton.wordcamp.org\/2017\/wp-json\/wp\/v2\/media?parent=1112"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/brighton.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_track?post=1112"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/brighton.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_category?post=1112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}